Risk to Succeed:

A Parable About a Butterfly and an Elephant

Risk to Succeed is a work of fiction that uses the engaging story of a butterfly and an elephant to offer valuable lessons about entrepreneurship and business success. Through their journey, the parable teaches important lessons about self-discovery, resilience, overcoming obstacles, and embracing risks—crucial elements for any entrepreneur. Each chapter ends with a summary of the key takeaways and an index of practical business insights, providing readers with a clear understanding of how to apply these lessons in real-world scenarios.

what people are saying

  • “I read it in one sitting and couldn’t put it down! There’s not a person out there in any walk of life who won’t benefit from the message of Risk to Succeed. Truly an owner’s manual for life!”

    Judi Franco, host of The Dennis and Judi Show, NJ 101.5 FM

  • “Yes, you can have it all. This book gives you a path to achieving it all. No excuses are acceptable. Get out and reach for the stars and fly.”

    Joseph Shamie, CEO and President, Delta Children’s Products

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jesse Sutton, CEO, Majesco Entertainment

  • “Ricky Cohen adeptly captures the essence of what it takes to be a success in the business world and seamlessly transfers it to the reader. . . . A must for all prospective entrepreneurs.”

    Stanley S. Schrem, M.D., F.A.C.C., Assistant Clinical Professor, The NYU-Langone Medical Center, and Vice President of The New York Medical Associates P.C.

Attracting Your Extraordinary Love

From Me to My Children